Serving Vs Marketing

Your Church or organization’s Facebook is more than just an extension of your bulletin. Make it a rich experience that offers value in the way of inspiration, content that helps someone navigate life, discover who they are in Jesus, and personalize it with stories of what God is doing in and through your congregations. Your […]

What is Coordinating?

Managing or coordinating someone else’s brand on social media is time-consuming, especially when your intention with its social media is ultimately digital discipleship. Recently, I posted a comic by Calvin and Hobbes. It went like this: Hobbes: “Do you have an idea for your project yet?”  Calvin: “No, I’m waiting for inspiration. You can’t just […]

How to Make Healthy Habits Online

Strategy, marketing, and all the ugly words we associate with the secular world make it difficult for the church body to embrace media. How do we turn our online habits into healthy habits and use strategy? Tony Whittaker wrote, Why Bother with Strategies for Lausanne Media Engagement Network, and he says, “Some people might ask, […]

At Glacial Speed

Seth Godin inspires me. In his post on July 6, Glaciers Get a Bad Rap, he reminded me that the best plans are focused and driven, going at glacial speed. “But the speed isn’t the point. The fjord near my house, surrounded by huge cliffs, was formed by a glacier. Not because it was slow, but […]